BLEM x ColdFire - THE HEIST | Mission: Debrief

On April 15th, we brought something a little different to San Diego. Inside Wicked West, we hosted an event to show appreciation for the retail partners and budtenders who support the brand every day. This event was built around a simple idea:

Make it interactive. Make it memorable. Keep it fun. What that turned into was‍

The Heist - Mission: Secure the Pack!

A Different Kind of Event

Instead of the usual format, guests were grouped into teams and handed their mission dossier. From there, the goal was straightforward: Work through a series of challenges as a team, collect digits, and try to crack the vault!

The Heist Floor

The space was set up with 15 stations, each with its own challenge.

What stood out:

• Blind testing ColdFire vape carts
• Identifying BLEM strains by smell
• Trapper math that had everyone stumped
• BLEM x ColdFire trivia

Others were more about teamwork:

• Memory challenges
• Packaging drills
• Quick problem-solving under a time limit
• Groups debating strain guesses
• People stepping up as captain for the first time
• Teams figuring things out mid-station as the clock ran down

Every station added a small piece to the overall code that would open the vault.

The best part wasn't the puzzles. It was watching people from across the industry come together to solve the clues. Some teams moved fast and stayed organized. Others took a more chaotic route. But it was all in the name of securing the bag!

The Finish

At the end, teams brought their codes to the vault.

Some were close. A few got all the way there.

And one crew walked away with the vault — $6,000 in cash!

Watch the Recap

The video probably tells the story better than words.

Take a look below to see how it all came together.